The Sunshine Reporter

In a never-ending sea of advertisements all claiming to be the best and most affordable brands… How does one make sure their online store stands out? Let’s dive into four quick steps to help set a business apart. Follow these steps to ignite sales faster than a frozen turkey dropping into a deep fryer.

1. Use strategic advertising channels.

The first step is using advertising channels that are ideal for a brand. Google, Instagram, Facebook, and Tiktok are just a few. All of these channels reach very different audiences in different stages of the buyer cycle.

81% of people say trust is the deciding factor when choosing which company to buy from. That’s why it’s important to make sure advertisements are formatted with structure. For example, people who have never heard of a brand should be shown ads that reflect that, rather than retargeting which implies previous intent. They should be receiving tailored messages in the ads.

2. Click-worthy Email & SMS.

Make sure emails are opened. People are bombarded with promotional emails and SMS during the holidays. With everyone else shouting “Sale!” from the chimney tops, take a different approach to be heard. Lead off with a unique, irresistible subject line. And remember, credibility trumps gimmicks. Share the stories of happy customers to create genuine interest in the products.

Gain customer loyalty by allowing people to opt-in to promotions. This gives the customer the power to decide how many messages they want to receive. Re-capture attention using abandoned cart emails. Nearly 88% of carts are abandoned before the person finishes checking out. With 41.18% open rates, abandoned cart emails are a great tool to add before the year is over.

3. Website optimization. Start the year off strong.

The end of the year is the perfect time to update a website. Fresh copy and design tweaks can give an online store the boost it needs to start next year off with a bang!

60% of website visits are from mobile devices, but only 45% of eComm purchases are completed on mobile devices. Close that gap and increase mobile sales with customer surveys.

4. Optimize a website for the user experience.

Split testing certain parts of a website is a great place to start. Test product pages, buttons, and headlines. Also consider how well the site works on mobile devices.

This time of year is stressful for business owners, but also full of opportunity for growth. Still, the necessary steps needed to dial in marketing, can feel like one more thing to do. Partnering with a trusted team of marketing experts can save time so business owners can focus on what they do best.

Discover how our team can help multiply holiday sales and start the new year ahead of the competition. Connect with us today at Modern-Marketing.co

Media Contact
Company Name: Modern Marketing
Contact Person: Nick Dettore
Email: Send Email
Country: United States
Website: http://modern-marketing.co/