How Partymachines increased their revenue by 300% during the pandemic using TikTok
In 2019 the pandemic was in full swing, but that didn’t stop this foam machine manufacturer from turning a bad situation into an explosion of growth for the company. Partymachines started posting on TikTok in early 2019 before TikTok really exploded. They began by posting once a day for one week and grew their TikTok following to over 5,000. Comparatively, it took 3 years to see similar results on Instagram. After that experiment, Partymachines was hooked on TikTok and started posting 3 times a day, releasing foam machine tips, foam cloud videos, and shared ways to grow one’s rental business with foam machines.
After their first viral video hit 6 million views they saw a 1582% increase in site traffic resulting in new customers. The TikTok train continued well into 2021 where they hit over 1.1 million followers and over 21 million likes on their videos. Check out Partymachines TikTok at https://www.tiktok.com/@partymachines.
TikTok provided a window of opportunity for Partymachines to popularize foam machines for backyard foam parties, foam fun runs, gender reveals, and pool parties. Not only did this manufacturer popularize it for consumers, but they also shaped how the foam machine rental market would play out in the future. Bounce house rental companies soon added Partmachines Super E Foam Machine as an add-on to their rental offerings. Learn more about Partymachines foam machine selections at partymachines.com.
The CEO Greg Gordon quickly capitalized on the TikTok social media growth and offered potential customers a free repository of foam machine photos and videos, so customers could market and book foam machine rentals before even buying the machine. As stated by Greg Gordon “The foam machine pays for itself in just a few rentals, we even give away free foam machines if you buy enough foam powder packs!” Partymachines is the leading manufacture, distributor, and retailer of foam machines and foam solutions, but they like to think of themselves as content creators first. The team at Partymachines firmly believes in the power of social media to grow their business and will be doubling down in the years to come.
To learn more about Partymachines visit partymachines.com.
Media Contact
Company Name: Partymachines
Contact Person: Greg Gordon
Email: Send Email
Phone: (877) 278-9626
Country: United States
Website: https://partymachines.com/
