Security Automation Market Size, Share with Focus on Emerging Technologies, Top Countries Data, Top Key Players Update, and Forecast 2028

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Security Automation Market Size, Share with Focus on Emerging Technologies, Top Countries Data, Top Key Players Update, and Forecast 2028

September 14
22:26 2023
Security Automation Market Size, Share with Focus on Emerging Technologies, Top Countries Data, Top Key Players Update, and Forecast 2028
Palo Alto Networks (US), Splunk (US), CyberArk (US), Check Point (Israel), CrowdStrike (US), Red Hat (US), Cisco (US), Carbon Black (US), Trellix (US), IBM (US), Secureworks (US), Tenable (US), Microsoft (US), Swimlane (US), Tufin (US), Sumo Logic (US), Google (US), LogRhythm (US), Exabeam (US), ManageEngine (India), Fortinet (US), and Torq (US).
Security Automation Market by Offering (Solutions, Services), Code Type, Technology (AI & ML, Predictive Analytics), Application (Network Security, IAM), Vertical (BFSI, Manufacturing, Media & Entertainment) and Region – Global Forecast to 2028

The global security automation market is projected to register a CAGR of 13.4% during the forecast period, reaching USD 16.7 billion by 2028 from an estimated USD 8.9 billion in 2023. Major factors to boost the market growth include the rising cybersecurity threats and complexity, growing ability to detect and respond to security incidents in real-time, increasing incidents of phishing emails and ransomware, and the need to ensure consistent adherence to security policies and facilitate audit trails.

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By services, managed services to register for the highest CAGR during the forecast period

The services segment of the security automation market is growing rapidly. The managed services are vital in properly functioning security automation solutions. Security automation vendors require technical support and consulting services to deploy their solutions quickly and smoothly in the market. Managed services are crucial in the security automation market as they offer specialized services and support to organizations requiring security automation solutions. Their role encompasses various aspects that help businesses leverage the full potential of these technologies effectively.

By technology, AI & ML to register for the highest market size during the forecast period

AI and ML technologies are playing a pivotal role in shaping the landscape of the security automation market. These advanced technologies are revolutionizing the way organizations detect, respond to, and mitigate cybersecurity threats. AI and ML have become integral components of security automation, driving the growth and evolution of this market.

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Unique Features in Security Automation Market:

The Security Automation Market offers a number of standout characteristics that support businesses’ cybersecurity initiatives. The most notable of these is its skill in threat detection and response, which involves persistently watching over system logs and network traffic to spot possible threats and launch automated countermeasures like isolating impacted systems or obstructing hostile activities. These platforms also provide incident orchestration, which streamlines team-level coordination of security response operations for quicker incident resolution.

A key component is automation, which lightens the workload of security analysts by automating rote security duties and procedures. By incorporating duties like patch management, user access provisioning, and log analysis, it lowers the possibility of human error and increases overall operational effectiveness. Additionally, by automatically installing security updates, updating firewall rules, and enforcing access controls, these solutions enforce security standards uniformly across an organisation.

Platforms for security orchestration, automation, and response (SOAR) combine threat intelligence, security automation, and incident response to offer a full solution. They give organisations the ability to design playbooks for responding to particular security situations, increasing security’s overall efficacy and efficiency. Another crucial element is integration with threat intelligence feeds, which enables automated security defence modifications and real-time updates on new threats.

Systems are now able to recognise and react to changing threats because to the increasing integration of machine learning and artificial intelligence. These systems utilise past data to learn from patterns in order to spot abnormalities and anticipate security flaws. Another crucial component is User and Entity Behaviour Analytics (UEBA), which continuously scans user and entity behaviour for indications of nefarious or malicious activities and initiates automated responses when anomalies are found. Additionally, compliance reporting can be automated via security automation systems, which streamlines the process of proving compliance with security rules and standards.

Major Highlights of the Security Automation Market:

With its rapid expansion being fueled by the increasing number and complexity of cyber threats, the Security Automation Market has emerged as a key player in the cybersecurity scene. Its capacity to effectively identify threats by continually observing and analysing network traffic and system records allows for the quick detection of potential security incidents. This is one of its distinguishing advantages. The orchestration of incidents by these systems streamlines incident response and unifies the activities of security teams for a coordinated and quick response to security breaches.

Workflow automation is a significant component as well, as security automation solutions take centre stage by automating typical security processes and duties. Involving tasks like patch administration, granting user access, and log analysis, this lightens the load on security analysts. The use of platforms for security orchestration, automation, and response (SOAR), which combine threat intelligence, security automation, and incident response into one cohesive system, is growing. This streamlines and expedites incident management.

A key feature is the integration with threat intelligence feeds, which enables businesses to keep ahead of new threats by receiving real-time information and automatically changing security defences. Through the use of historical data and anomaly detection, machine learning and artificial intelligence technologies are becoming more and more integrated, enabling these systems to recognise and respond to developing threats. Integration of User and Entity Behaviour Analytics (UEBA) monitors behaviours for questionable activities and launches automated reactions, which further improves security.

By enabling organisations to develop specialised response plans for certain security occurrences, security playbooks offer an organised approach to incident response that ensures consistency and efficacy. As a final step, integration with Security Information and Event Management (SIEM) systems makes better use of the abundance of data gathered by SIEM for threat detection and response, strengthening the security posture of an organisation.

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Top Key Companies in the Security Automation Market:

Some leading players in the security automation market include Palo Alto Networks (US), Splunk (US), CyberArk (US), Check Point (Israel), CrowdStrike (US), Red Hat (US), Cisco (US), Carbon Black (US), Trellix (US), IBM (US), Secureworks (US), Tenable (US), Microsoft (US), Swimlane (US), Tufin (US), Sumo Logic (US), Google (US), LogRhythm (US), Exabeam (US), ManageEngine (India), Fortinet (US), Devo Technology (US), D3 Security (Canada), Logsign (Netherlands), Vulcan Cyber (Israel), Cyware (US), Cyberbit (US), SIRP (US), Tines (Ireland), Veriti (Israel), Vanta (US), Drata (US), Anvilogic (US), and Torq (Oregon). These players have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the security automation market.

Palo Alto Networks

Palo Alto Networks has been at the forefront of integrating automation into its security solutions to enhance the effectiveness of its offerings. The company’s automation capabilities aim to streamline security operations, improve threat detection and response times, and reduce the burden on security teams. Their continuous investment in research & development has allowed them to introduce pioneering automation features in their products and services. The company’s cybersecurity portfolio includes STRATA for securing the enterprise, PRISMA for securing the cloud, and CORTEX for securing the future. These include various solutions and services for cybersecurity, such as endpoint security, cloud security, NGFW, Prisma SaaS, and security subscriptions. It offers a comprehensive SOAR platform, Cortex XSOAR. It unifies case management, automation, real-time collaboration, and threat intel management to serve security teams across the incident lifecycle.


CyberArk specializes in providing privileged access management (PAM) solutions, which focus on securing and managing privileged accounts and credentials within an organization’s IT environment. CyberArk offers a range of PAM solutions that enable organizations to protect, monitor, and manage privileged accounts, including passwords, SSH keys, service accounts, and more. This helps prevent unauthorized access to critical systems and sensitive data, mitigating the risk of data breaches and cyberattacks. CyberArk’s Application Identity Manager protects applications, containers, and DevOps tools by securing application credentials and preventing their exposure.


CrowdStrike has positioned itself as a leader in the security automation market by leveraging artificial intelligence (AI) and machine learning to automate threat detection, prevention, and response processes. The Falcon platform continuously monitors and analyses endpoint activities, enabling the identification of suspicious behaviour and potential threats in real-time. The company’s proactive approach to cybersecurity and its ability to provide real-time response capabilities have set it apart from traditional security solutions. By automating security tasks and employing a cloud-based architecture, CrowdStrike can rapidly respond to emerging threats and provide its customers with the agility needed to stay ahead of sophisticated adversaries.

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